The adoption of Online Video is predicted to experience significant growth in 2012. For years, video production budgets have been reserved mostly for large corporations. However, with changes in online video technology and the introduction of more efficient production tools, small business now has the same opportunity to engage professional online video.
With this in mind, today I wanted to share with you, 4 reasons why small-medium sized businesses should use online video.
- Be Seen
By having a video to promote online, it gives your business and your brand more exposure; it enables you to be found in new channels such as YouTube, Vimeo, Social Media and Google Search Results; and it also helps attract a larger volume of visitors to your website. One of the other great benefits of video is that it enables you to give your business and your brand a face, a personality, and a visual representation; which will help your audience connect with your business and your brand.
- Be Heard
When someone visits your website, they are most likely going to skim-read the words that appear, and therefore they may not hear the message that you are trying to communicate. A video on your website will attract the attention of the viewer and engage them, giving you the opportunity to communicate your key message. By engaging the attention of your audience with an online video, your message will be heard.
- Be Understood
The written word lacks tone, and can often lead to messages being misunderstood or misinterpreted. Video enables you to clearly communicate your message and ensure that your message is understood.
- Inspire Action
Now that you have attracted the attention of the audience, engaged with them, and effectively communicated your message, it is much more likely that your audience will want to take the next step with your business.
Xander Video recently produced an online video for Termite Solutions. Termite Solutions have a cutting-edge thermal technology that they use in their business. It was important that their audience knew that they had this technology, and how the technology could help them. By producing a video promoting this technology, it enabled Termite Solutions to:
- Drive traffic to their website by posting the video on channels such as YouTube, Vimeo, and Social Media.
- Capture the attention of their website visitors.
- Ensure that their website visitors were aware of the thermal technology.
- Help their audience understand the benefits of the technology.
- Encourage their audience to take the next step and book a thermal inspection.
If you’d like to know more about how to produce a video for your business, please don’t be shy. Contact Allan MacKenzie on 0447 402 726. Allan would love to talk to you about how online video can help your business.
